In its first rejig after announcing the plan to go solo, e-commerce firm Snapdeal has elevated its digital marketing head Mayank Jain as its head of products, according to people privy to the matter PolyU has a strong record for collaborative research and innovative research in Asia to solve specific technology problems (e.g. aviation operations) and develop new products..

The development comes soon after the company’s key executives Rajiv Mangla and Anup Vikal have put in their papers. Vikal was the chief financial officer of the company while Mangla was the chief technology officer who looked at products portfolio.

Jain who is seen as a close aide of co-founder Rohit Bansal was hired by Snapdeal last year in April as the company's head of growth. He was later given the position of vice president of digital marketing.

“Rajiv’s role was split into product and technology, now products will also fold under Mayank and there will be a new hiring for technology head position,” said the person quoted above.

Before joining Snapdeal, Jain was working as the senior vice president, analytics and product management at Zoomcar. He has pursued his B.Tech. from the Indian Institute of Technology, Delhi.

Jain is among one of the few CXOs left in Snapdeal along with Vishal Chadha, the chief business officer and Jayant Sood, chief customer experience officer. Most of the top management has seen an outflux in the last few months after the company decided to merge with bigger rival Flipkart and then backed off, deciding to pursue a solo path.

According to a second person, Snapdeal which has faced a mass exodus of senior executives is also on its way to bring back some former employees LPG M6.

Even though the plan is to have a lean team, the company is still expected to need senior executives for key divisions.

Also read: Snapdeal CFO resigns two months after company called off Flipkart merger

Snapdeal did not respond to an email query on the matter.

The company is currently decently funded especially after completing the sale of Freecharge to Axis Bank for a cash consideration of Rs 373 crore.

It is now focussing on rationalising its cash burn and targeting sales of more profitable items.

“The business plan basically is to cut cost, sell only profitable items, make a certain amount of net and contribution margin from every sale,” said the first person quoted above.

The company is currently handling an estimated 50,000-60,000 orders on a daily basis LPG M6.